After much research on my favorite beverage spot, Coffee Haus, I wanted to curate a visual identity that truly reflects  the soul,  joy, and quality of this international treasure to current and future fans!  

 

First, I solidified their core values into a comprehensive list and consolidated and clarified their mission statement.       

Then, to showcase its playful nature and signature orange , I designed a new logo, color palette, and typographic style to encapsulate their personality. To maintain a  professional and clean look, I personalized a grid system that uses shapes derived from the new logo.

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Finally, to feature the quality desserts and beverages they offer, I created an iconographic pattern of  their desserts to use on their business card, stationary, and as adorable pins Coffee Haus fans can purchase and collect!  These physical links also create a stronger sense of  community and help people show their Coffee Haus spirit!  

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